Have an SDR team?
Work the whitespace around their named accounts. Protect ownership and active opportunities before the first call.
Outbound pipeline + GTM engineering
An additional source
of enterprise pipeline.
Phone-first outbound for enterprise AI and technical B2B teams.
An account lane, the GTM systems, and qualified meetings that hold.
$500 one-time trial then 8 held meetings for $4,000 upfront
Illustrative workflow
Your team has a lane. Atlas opens another.
Work uncovered accounts while customers, opportunities and rep-owned accounts stay protected.
Your account universe
Named accounts or an exclusion list
Ownership respected
Score. Enrich. Verify.
Account fit · buyer responsibility
Contact data · phone quality
Verified contacts
Phone first.
Email and LinkedIn
support the conversation.
Qualified. Held.
- Agreed ICP and persona
- Prospect attends
- Next step agreed
Your AE’s calendar
Meeting context.
A path to demo or evaluation.
The Atlas laneDefined boundaries, verified data and a human conversation before the handoff.
Excluded before outreach
- Customer
- Open opportunity
- AE owned
- SDR active
- Named exclusion
Call feedback improves the next account, script and follow-up.
Meetings booked by Ishrak over the phone into
VerizonEquinixNew York LifeState StreetMarriottMotorola Solutions
Meeting destinations, not client endorsements. Explore the evidence
An additive channel
More market
than coverage?
Keep the channels already producing. Give Atlas the accounts, territories or segments your team hasn’t had room to work.
Inbound
Partnerships
SDRs + AE prospectingAtlas
Your sales teamOne more source of
qualified pipeline.
qualified pipeline.
AEs doing their own prospecting?
Add a dedicated outbound lane around a clear ICP, so your closers have more conversations to take forward.
Opening a new market?
Test the buyer, the message and the account set before you commit more people to a segment.
GTM engineering
Pipeline is the output.
The system is the advantage.
Who gets worked. Which data to trust. When to call. What changes after an objection. The engineering is in those decisions.
Market model
Work the right part of the market.
- TAM segmentation and ICP scoring
- Signals, triggers and account prioritization
- Whitespace, coverage and exclusion rules
Data layer
Make every record worth a call.
- Multi-provider enrichment waterfalls
- Verified contacts, direct dials and phone scoring
- Deduplication and provider orchestration
Activation
Call first. Follow the conversation.
- Phone-first outbound
- Email and LinkedIn supporting the call
- Suppression, sequencing and CRM routing
Learning loop
Let the market change the system.
- Recorded-call analysis and objection patterns
- Messaging, segment and channel experiments
- Reporting and AI-assisted research
The machinery that runs the Atlas channel is included.
Custom systems inside your own stack are scoped separately.
The operating rhythm
Close to the calls.
Quick to change.
A new objection should improve the next conversation. It should also change the account model, the data or the message when the evidence calls for it.
See the work behind the method- 01
Agree on the boundaries.
Define the ICP, coverage and exclusions. Put qualification and the next-step threshold in writing.
- 02
Build a market worth calling.
Score accounts, source the right responsibilities, enrich contacts and verify the phone data.
- 03
Call first. Support the conversation.
Use the phone to test the problem. Follow through with email and LinkedIn around what the market says.
- 04
Hold the meeting. Feed the learning back.
Qualify against the agreement, route context into the next step and review outcomes to improve the next pass.
The cold-call record
Real accounts.
Real conversations.
99
cold-call meetings booked
in the Orum export
VerizonEquinixState StreetNew York LifeMotorola SolutionsMarriottCarrierLeidosSantander BankLos Alamos National LaboratoryKenvueGeneral Dynamics Information Technology
Company names represent accounts where Ishrak booked meetings by phone, not necessarily Atlas customers. They do not imply an endorsement. The export records bookings; it does not establish that every meeting held.
View all phone-booked accounts 74 cleaned display names
A. Duie PyleAltice USAApogem CapitalAtlantic Health SystemAtlantic Tele-NetworkBasin Electric Power CooperativeBlue Stream FiberBoingo WirelessBoldyn NetworksBreezelineCarrierChristiana Care Health SystemCitizens State Bank of SomervilleCity of WestervilleCloudli CommunicationsCoforgeComtech TelecommunicationsConnXCotivitiCox CommunicationsDAS Technology ServicesDMIGS Golf SocietyDiamondback EnergyDiscovery EducationEquinixEverest GroupExteNet SystemsFlash ParkingGeneral Dynamics Information TechnologyGeoBlueGlobal Critical LogisticsHanscom Federal Credit UnionHerring GasHoneywell - FM&TInfo-Tech Research GroupIntelsatKansas City SouthernKent ISDKenvueKforceLeidosLineage LogisticsLos Alamos National LaboratoryMacLean Power SystemsMain Line HealthMarriottMcCalla Raymer Leibert PierceMediacomMeriplex CommunicationsMonumental Sports & EntertainmentMoran Environmental RecoveryMotorola SolutionsNJ TransitNew York LifePrisma HealthRCNRite AidSRT CommunicationsSantander BankSelective InsuranceSkechersSpectrotelSprintState StreetTRC CompaniesTribute TechnologyTrulieveUniFirstVerizonVerizon BusinessVyStar Credit UnionWSFS BankWellStar Health SystemWyndham Hotels & Resorts
Duplicate Sprint labels combined. One ambiguous label withheld. Source records with no company name are excluded from this list.
Beyond the booking.
Selected work across outbound, systems and market testing. Client names withheld.
Enterprise IT automation
329 meetings booked
Agency servicesB2B media placement
$1.26M net-new SQL pipeline
Technical B2B / public sectorClimate visualization software
10 conference meetings
A defined scope. A real outcome.
One meeting to prove quality.
Eight to prove repeatability.
Start with the trial. Continue only when the meeting quality and the way the channel works are right for your team.
Start here01
One-meeting trial
$500one-time scope
Give Atlas an account list or a suppression list. Agree on who qualifies. Get one qualified meeting that actually holds.
Scope a one-meeting trialA trial to prove the channel.
Not a per-meeting pricing model.
Then build repeatability02
8 qualified held meetings
$4,000upfront · 30-day target
A fully funded outbound campaign. Account scoring, enrichment, contact and phone sourcing, infrastructure, calls, follow-up and iteration.
- GTM systems to run the Atlas channel
- Qualification agreed before outreach
- Renew another 8-meeting engagement when ready
Eight meetings, or you choose what happens next.
If fewer than eight qualified meetings hold within 30 days, choose another 30 days at no additional fee or a refund for the undelivered portion.
Example: 4 of 8 held$2,000refund available at your choice
No-shows and unqualified meetings do not count. Payment is upfront because data, direct dials, infrastructure and execution are funded before the first meeting arrives.
One operator, close to the work
The person hearing the objection
changes the system.
The market doesn’t send its feedback in a strategy deck. It tells you on the call.
I build the target model, source the data, make the calls and review the outcomes. When the title is wrong or an objection repeats, I can change the list, scoring, script and channel mix together.
My work spans enterprise IT automation, media, agency services and climate software. The person you scope the engagement with stays responsible for delivery.
482+career meetings booked
$7.1Mcareer net-new pipeline
Historical totals from the existing engagement record, across multiple channels. Separate from the 99-booking Orum export.
Before you book
Clear on the
important things.
Scope, qualification, ownership and what happens if the number is missed.
Ask Ishrak directlyWhat counts as a qualified held meeting?
We agree on the account criteria, persona or title band, and next-step threshold in writing before outreach. The prospect must fit those criteria, attend, understand why the conversation is happening, and reach the agreed next step, typically a product demo or deeper evaluation. No-shows and unqualified meetings do not count.
How does the one-meeting trial work?
The trial is a $500 one-time scoped engagement. You provide a named-account list or a suppression list, and we agree on qualification before outreach. Atlas builds and works that account lane to deliver one qualified meeting that actually holds. It is a trial to prove the channel, not a per-meeting pricing model.
What happens if fewer than eight meetings hold?
The standard engagement is $4,000 upfront for eight qualified held meetings within 30 days. If fewer than eight hold, you choose another 30 days of Atlas work at no additional fee or a refund for the undelivered portion. For example, four qualified held meetings delivered means you can choose a $2,000 refund.
Can Atlas work alongside our SDRs and AEs?
Yes. Atlas works the accounts, segments or territories your team is not actively covering. Existing customers, open opportunities, AE-owned accounts, active SDR accounts and named exclusions can be suppressed before outreach. We agree on coverage and ownership rules together.
What if we do not have an SDR team?
Atlas can operate a dedicated outbound lane for an AE-led team with a clear ICP and people who can close. It can also test a new segment, geography or account set before you add headcount or reallocate the internal team.
Is GTM engineering included?
The GTM engineering needed to run the Atlas pipeline channel is included: account scoring, enrichment, phone sourcing, suppression, sequencing, CRM routing, reporting and campaign iteration. Custom systems built inside your own GTM stack are a separate scoped engagement, with scope and price agreed before work starts.
Why is the engagement paid upfront?
Atlas funds and operates the campaign before meetings arrive. The fee covers account scoring, data providers, enrichment, contact and phone verification, dialing and sending infrastructure, outreach, follow-up and iteration. You are funding a 30-day campaign with a defined outcome.
What happens after the eight-meeting engagement?
You can renew another eight-meeting engagement if the channel is working for you. The only standard ongoing package is $4,000 upfront for eight qualified held meetings with a 30-day delivery target. There is no separate quarterly package.
Who runs the work?
Ishrak Hossain runs Atlas from New York. The person working the accounts, making the calls and reviewing the feedback also changes the targeting, messaging and systems. There is no silent handoff to a junior delivery team.
Your next pipeline channel
Give Atlas one lane.
See where it leads.
Bring the accounts you want worked, or the ones you want left alone. We’ll define the buyer, the boundaries and the next step together.
$500 one-time trial. Then $4,000 upfront for 8 qualified held meetings.
On the scoping call
- Your market and account coverage
- Who qualifies, in writing
- A clear lane for the first meeting
Ishrak HossainOperator, Atlas · New York